Choosing The Right Font For A Brand Logo

Creating a brand logo can be a daunting task. Specially, if you are stuck with creative differences and hung around with questions like what works and what does not. However, dividing the task into different variations can help you create the right logo design.

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The three phases can be the design itself, the color schemes and the font. The importance of a font is immense as it could make or break your logo. If the initial logo design has no space for fonts, then no worries. However, if you do plan to use fonts, then follow along.

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1.Choosing The Right Approach

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The right type of font depends entirely whether you are going with the traditional fonts or creating one of your own. The top two choices among design community are Serif and Sans-Serif. Therefore, it is important to devise the right approach before you select any of the two.

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2.Approach It With Intent

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By intent, it is meant to help you identify the right type of font for your brand. It helps you accommodate the right type of textual style by understanding what works in your industry. For example, regardless of the type of industry, the top choice for any brand should always be going for something simpler. However, if you are looking to stand out, then a hand-written and entirely new font can be a good idea.

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3.Finding Inspiration

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Keep on the lookout for different type of brand logos; it can help you understand what appear striking to you. Many a times, designers are too bent on thinking original that they do not stop to think about taking inspiration. According to experts of Logo Design Melbourne, taking inspiration from existing brand logos can help set you in the right direction.